Digital Marketing is emerging as one of the fastest growing industries today. Digital marketing benefits businesses of all sizes in developing countries. The smallest can enter the market and the biggest can access the most remote part of it.
Reasons why Digital marketing is the future in India.
- Cost Effective
- Easiest Way of Branding
- Government’s “Digital India” initiative back ups
- Higher Engagement Rate
- Growth in smartphone users and internet users
- Result Oriented Sales Promotion
- More Conversion and Better Revenue
- Reaching Global Markets
- Small towns are getting digitally equipped
- Target Ideal buyers
Every business or firm looks for cost saving process in every organizational activity. With Digital marketing, you get a better opportunity to promote you brand / product / service to a larger audience at a lower price than traditional marketing. For example, email marketing is used for promoting products by companies as the cost is very low and the audience reach is high. Many organizations are also allocating budgets for digital marketing.
Easiest Way of Branding:
We live an era where a brand’s presence on social media and other platforms build a trustworthiness of the brand. Many products / brands go unnoticed if they do not have an online presence. So, for a brand to build, a good digital marketing strategy is needed.
Government’s “Digital India” initiative backups:
In the last few years our Government has launched Digital India program with the aim to transform India into a Digitally empowered country. This has opened a lot of opportunities not only in cities but also in small towns.
Higher Engagement Rate:
People use social media for everything and this results in higher engagement rate. Everyone needs quality content to keep themselves updated with the latest. So, digital marketers need to generate content that engages audience.
Growth in Smartphone and Internet Users:
Over the last 5 years the number of smartphone users have increased. Also, due to low data prices the internet users and usage has doubled. This is because, the rate in which the country is growing in terms of everything, people will be heavily dependent on the internet in the coming years.
Result Oriented Sales Promotion:
One of the best features of Digital marketing is we can analyze the outcome, look other ways within the same system. In SEO if a certain keyword is not working, we can check few other keywords which have a scope of increasing ranks in search engines. This cannot be done in traditional marketing. Tools like Google Analytics give immediate results and if any changes needed can be done.
More conversion and better Revenue:
Conversion is converting the visitors of website to customers. Digital marketing is successful when conversion rate is high. Thousands of visitors check the website everyday but only a tiny number of visitors are converting into customers then the digital marketing campaign is not planned properly. Higher the conversion rate, higher the revenue. Results show that companies with good Digital marketing have gained more profit than those who do not use Digital marketing.
Reaching Global Market:
“The Internet is becoming the town
square for the global village of tomorrow”
This has become a reality now. With Digital platforms like Facebook, Instagram, Twitter, LinkedIn, one can reach to the audience in any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.
In India, many people are doing business whose target audience is the USA only. So, anything is possible with social media. many companies from the USA prefer Bangalore based Digital Marketing Agencies to plan out their social media campaigns.
Small Towns are getting Digitally Equipped:
Metros are already a part of the digital economy. But now as the scope of digital marketing is increasing, the towns and cities are also getting highly connected with digital mediums.
Many start-ups are getting launched in small cities and they are reaching the global audience via social media.
Target Ideal Buyers:
When you purchase a billboard space or put an ad in a magazine or newspaper, you cannot specify the audience base that you are targeting for. But with Digital marketing you can target the right audience for your products. For example, SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business. While pay-per-click, display, and social media advertising enables you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.
Digital marketing is the future of business. No sector will be able to survive, or compete in the market without adopting a proper digital marketing strategy. A consistent growth in business is not possible without accepting this ultramodern sales promotion tool. Organizations, who have understood this business essentiality, are getting ahead of their nearest competitors in the market. Again, there are many business entities are growing tremendously only on the basis of their online presence, and digital marketing tools.