In the past
few years, we have seen the world change from Analog to Digital across various
platforms. Most of the people are gathering information of all kinds through
online. The world has now changed to a Digital Era. Customers are often
researching online and then buying in stores and also browsing in stores and
then searching for other options online. Online customer research into products
is particularly popular for higher-priced items as well as consumable goods
like groceries and makeup. Consumers are increasingly using the Internet to
look up product information, compare prices, and search for deals and
What is Digital Marketing?
marketing is the marketing of products or services using digital technologies,
mainly on the Internet, but also including mobile phones, display advertising,
and any other digital medium
Usage of Digital Marketing
There are a
number of ways to use Digital marketing. It not only allows brands to market
their products and services but also allows
for online customer support through 24/7 services to make customers feel
supported and valued. The use of social media interaction allows brands to
receive both positive and negative feedback from their customers as well as
determining what media platforms work well for them.
Why Should I learn Digital Marketing?
- Growth options get bigger for Small Scale Business
With Digital marketing, even small-scale business can market their
products on Digital platforms at cheaper price and reach to more customers. The
digital modes of marketing are customizable and hence much cheaper.
- Customer Support has become a priority
For any business to survive long time, one thing that needs to be worked
on the most is establishing a reputation. Customers always prefer companies
which have good ratings and reviews. Digital Marketing offers you ways to
establish a personal rapport with the customer base. Whether it is through
email marketing or social media or live chat, you can always offer the customer
solutions to their problems and make them relate to your product and convince
the customer to buy the product. Live chat in Website and Social media page can
be easily used as a platform where customers can ask queries, give suggestions.
This will leave a positive impact on your client by providing timely support.
- Get connected to Mobile Customers
85% of the population now uses a smartphone. With such huge amount of
population having access to smartphone it is very important to make websites
which can be easily viewed and accessed in mobile as well. There are many
instances where customers have changed their mind to purchase from a website
and opted to purchase the same product from another website as it was more user
- Increase the presence of your Brand
Presence of your Brand on various platforms gives option to customer to
rate your service as per their level of experience. One positive review left by
satisfied customer will cause new ones to convert immediately. We are living in
a generation where social media is easily accessible and if there is any issue
regarding a brand then the first point of contact is social media. This leads
to building up for a strong image of a brand in the mind of new customers.
- Better ROI for your Investment
While earlier budget allocations were done individually to handle each
kind of marketing medium the situation becomes more progressive now. Being
digital you have access to packages at different levels of costing hence
ensuring that you can pick up one which suits your budget best. Even a small
level of investment done in a mode of email marketing has the potential to
deliver results in terms of customer’s engagement. Using web analytics helps
the business owners know whether your website is providing optimal ROI. While
the website may not be generating revenue for you directly you can always track
conversion rate of inquiries made through email and telephone calls to sales.
- Digital marketing is Cost Effective
A small business needs to save up on its resources before it finally goes
into the green zone and starts making profits. Digital marketing gives you the
scope to reach out to more customers at the same time and that too within your
budget. You can plan your marketing strategy such that you only use modes which
lie in your budget. If there is a desire not to extend the budget then you can
always target audiences who you know would definitely like and appreciate the
concept of your offering.
- Potential to earn higher revenues
Since the amount of money invested is less and the ROI more the scope to
make money is much higher. For organizations which are formulating their
strategies keeping money in mind, this also means a faster movement towards the
growth path they want to be on.
- Using social media for business boosts your site’s SEO
Search engine crawlers know which pages are consistently earning traffic
and which are just floating out there. Although your killer content strategy is
the most important factor in your search rankings, driving traffic to your
optimized pages will cause them to climb much faster. A lot of times, this can
be as simple as re-sharing evergreen content (of course, in addition to sharing
your new content when it goes live). We recommend each post be re-shared once a
month — a task that doesn’t have to be as time-intensive as you might think.
- You can find potential customers who don’t already
know your brand.
Social media marketing enables you to search out customers looking for
information related to your product — even if they aren’t familiar with your
company. For example, in Twitter You can spot people tweeting about a
particular product which is available with you but are not aware about your
company. You can direct them to your website, and explain how your product can
address their needs. This strategy
Can also be used for customers who are aware of your brand, but not aware
of the new product or service you provide. Reaching out to them with new
information will not only influence the sales but also show how your brand is
working on meeting client needs in better ways.
media marketing establishes you as an authority in your industry.
From joining Facebook groups to answering Quora questions, social media
provides ample opportunities to demonstrate your expertise. By answering
questions, giving advice and sharing relevant information, you can show your
leadership. If you use this strategy regularly, it can greatly increase your
brand’s reach. Your answers to common questions will come up in Google search,
as well as in particular social channels. Other users will start to retweet or
share your posts or refer friends and colleagues to your social media team when
they have questions. And new leads, impressed with your helpful information,
will be more likely to visit your site and purchase your products.
of digital marketing seems very bright at the moment. However, while brands
were earlier competing with each other’s marketing strategy now the focus has
shifted to a fight against the entire internet. This is the time when brands
will have to use different modes and ways to actually make an impact on the
customers. Surviving in such cut-throat competition is only possible if you can
implement a marketing strategy which portrays your uniqueness and gives the
customers a reason to opt for you.