In the past few years, we have seen the world change from Analog to Digital across various platforms. Most of the people are gathering information of all kinds through online. The world has now changed to a Digital Era. Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.
What is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium
Usage of Digital Marketing
There are a number of ways to use Digital marketing. It not only allows brands to market their products and services but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them.
Why Should I learn Digital Marketing?
- Growth options get bigger for Small Scale Business
With Digital marketing, even small-scale business can market their products on Digital platforms at cheaper price and reach to more customers. The digital modes of marketing are customizable and hence much cheaper.
- Customer Support has become a priority
For any business to survive long time, one thing that needs to be worked on the most is establishing a reputation. Customers always prefer companies which have good ratings and reviews. Digital Marketing offers you ways to establish a personal rapport with the customer base. Whether it is through email marketing or social media or live chat, you can always offer the customer solutions to their problems and make them relate to your product and convince the customer to buy the product. Live chat in Website and Social media page can be easily used as a platform where customers can ask queries, give suggestions. This will leave a positive impact on your client by providing timely support.
- Get connected to Mobile Customers
85% of the population now uses a smartphone. With such huge amount of population having access to smartphone it is very important to make websites which can be easily viewed and accessed in mobile as well. There are many instances where customers have changed their mind to purchase from a website and opted to purchase the same product from another website as it was more user friendly.
- Increase the presence of your Brand
Presence of your Brand on various platforms gives option to customer to rate your service as per their level of experience. One positive review left by satisfied customer will cause new ones to convert immediately. We are living in a generation where social media is easily accessible and if there is any issue regarding a brand then the first point of contact is social media. This leads to building up for a strong image of a brand in the mind of new customers.
- Better ROI for your Investment
While earlier budget allocations were done individually to handle each kind of marketing medium the situation becomes more progressive now. Being digital you have access to packages at different levels of costing hence ensuring that you can pick up one which suits your budget best. Even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer’s engagement. Using web analytics helps the business owners know whether your website is providing optimal ROI. While the website may not be generating revenue for you directly you can always track conversion rate of inquiries made through email and telephone calls to sales.
- Digital marketing is Cost Effective
A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to more customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes which lie in your budget. If there is a desire not to extend the budget then you can always target audiences who you know would definitely like and appreciate the concept of your offering.
- Potential to earn higher revenues
Since the amount of money invested is less and the ROI more the scope to make money is much higher. For organizations which are formulating their strategies keeping money in mind, this also means a faster movement towards the growth path they want to be on.
- Using social media for business boosts your site’s SEO
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster. A lot of times, this can be as simple as re-sharing evergreen content (of course, in addition to sharing your new content when it goes live). We recommend each post be re-shared once a month — a task that doesn’t have to be as time-intensive as you might think.
- You can find potential customers who don’t already know your brand.
Social media marketing enables you to search out customers looking for information related to your product — even if they aren’t familiar with your company. For example, in Twitter You can spot people tweeting about a particular product which is available with you but are not aware about your company. You can direct them to your website, and explain how your product can address their needs. This strategy
Can also be used for customers who are aware of your brand, but not aware of the new product or service you provide. Reaching out to them with new information will not only influence the sales but also show how your brand is working on meeting client needs in better ways.
- Social media marketing establishes you as an authority in your industry.
From joining Facebook groups to answering Quora questions, social media provides ample opportunities to demonstrate your expertise. By answering questions, giving advice and sharing relevant information, you can show your leadership. If you use this strategy regularly, it can greatly increase your brand’s reach. Your answers to common questions will come up in Google search, as well as in particular social channels. Other users will start to retweet or share your posts or refer friends and colleagues to your social media team when they have questions. And new leads, impressed with your helpful information, will be more likely to visit your site and purchase your products.
The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. This is the time when brands will have to use different modes and ways to actually make an impact on the customers. Surviving in such cut-throat competition is only possible if you can implement a marketing strategy which portrays your uniqueness and gives the customers a reason to opt for you.